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Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic. Create a personalised profile.
Select personalised. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. What motivates human behavior? Maslow's hierarchy of needs is one of the best-known theories of motivation.
According to humanist psychologist Abraham Maslowour actions are motivated in order to achieve certain needs. Maslow first introduced his concept of a hierarchy of needs in his paper "A Theory of Human Motivation" and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs.
While some of the existing schools of thought at the time such as psychoanalysis and behaviorism tended to focus on problematic behaviors, Maslow was much more interested in learning about what makes people happy and the things that they do to achieve that aim. As a humanistMaslow believed that people have an inborn desire to be self-actualized, that is, to be all they can be.
In order to achieve these ultimate goals, however, a of more basic needs must be met such as the need for food, safety, love, and self-esteem. Maslow's hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the most complex needs are at the top of the pyramid.
Needs at the bottom of the pyramid are basic physical requirements including the need for food, water, sleep, and warmth. Once these lower-level needs have been met, people can move on to the next level of needs, which are for safety and security. As people progress up the pyramid, needs become increasingly psychological and social. Soon, the need for lovefriendship, and intimacy becomes important. Further up the pyramid, the need for personal esteem and feelings of accomplishment take priority.
Like Carl RogersMaslow emphasized the importance of self-actualization, which is a process of growing and developing as a person in order to achieve individual potential. Maslow believed that these needs are similar to instincts and play a major role in motivating behavior. Satisfying these lower-level needs is important in order to avoid unpleasant feelings or consequences. Maslow termed the highest level of the pyramid as growth needs. These needs don't stem from a lack of something, but rather from a desire to grow as a person.
While the theory is generally portrayed as a fairly rigid hierarchy, Maslow noted that the order in which these needs are fulfilled does not always follow this standard progression. For example, he noted that for some individuals, the need for self-esteem is more important than the need for love.
For others, the need for creative fulfillment may supersede even the most basic needs. The basic physiological needs are probably fairly apparent—these include the things that are vital to our survival. Some examples of physiological needs include:. In addition to the basic requirements of nutrition, air and temperature regulation, the physiological needs also include such things as shelter and clothing. Maslow also included sexual reproduction in this level of the hierarchy of needs since it is essential to the survival and propagation of the species.
At this level, the needs for security and safety become primary. People want control and order in their lives. So, this need for safety and security contributes largely to behaviors at this level. Some of the basic security and safety needs include:. Finding a job, obtaining health insurance and health care, contributing money to a savingsand moving into a safer neighborhood are all examples of actions motivated by the security and safety needs.
Together, the safety and physiological levels of the hierarchy make up what is often referred to as the basic needs. At this level, the need for emotional relationships drives human behavior.
Some of the things that satisfy this need include:. In order to avoid problems such as lonelinessdepression, and anxiety, it is important for people to feel loved and accepted by other people. Personal relationships with friends, family, and lovers play an important role, as does involvement in other groups that might include religious groups, sports teams, book clubs, and other group activities.
When the needs at the bottom three levels have been satisfied, the esteem needs begin to play a more prominent role in motivating behavior. At this point, it becomes increasingly important to gain the respect and appreciation of others. People have a need to accomplish things and then have their efforts recognized.
In addition to the need for feelings of accomplishment and prestige, esteem needs include such things as self-esteem and personal worth. People need to sense that they are valued and by others and feel that they are making a contribution to the world. Participation in professional activities, academic accomplishments, athletic or team participation, and personal hobbies can all play a role in fulfilling the esteem needs. People who are able to satisfy the esteem needs by achieving good self-esteem and the recognition of others tend to feel confident in their abilities.
Those who lack self-esteem and the respect of others can develop feelings of inferiority. Together, the esteem and social levels make up what is known as the psychological needs of the hierarchy. Such people seem to be fulfilling themselves and to be doing the best that they are capable of doing. They are people who have developed or are developing to the full stature of which they capable. Self-actualizing people are self-awareconcerned with personal growth, less concerned with the opinions of others, and interested in fulfilling their potential.
Maslow's theory has become wildly popular both in and out of psychology. The fields of education and business have been particularly influenced by the theory.
While popular, Maslow's concept has not been without criticism. Chief among these:.
Rather than focusing on abnormal behavior and development, Maslow's humanistic psychology was focused on the development of healthy individuals. While there was relatively little research supporting the theory, the hierarchy of needs is well-known and popular both in and out of psychology. In a study published inresearchers from the University of Illinois set out to put the hierarchy to the test. What they discovered is that while the fulfillment of the needs was strongly correlated with happiness, people from cultures all over the world reported that self-actualization and social needs were important even when many of the most basic needs were unfulfilled.
Such suggest that while these needs can be powerful motivators of human behavior, they do not necessarily take the hierarchical form that Maslow described. Ever wonder what your personality type means? up to find out more in our Healthy Mind newsletter. Maslow's Hierarchy of Needs and Psychological Health. J Gen Psychol. Am J Psychol. Tay L, Diener E. J Pers Soc Psychol. Journal of Personality and Social Psychology.
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